Augmented Reality. from Moving Brands on Vimeo.
The incredibly beautifully designed self initiated project titled 'Living Identity' by Moving Brands aims to convey one of their beliefs that: 'a brand must be alive to change.' To illustrate this to the four different covers to the piece of literature they assigned a different piece of AR technology to each logo. When the logo is placed in view of a webcam it shows a feed from either Flickr or Vimeo. This shows their work from constantly updating feeds. This is a genius way of showing off your work in an area of design which is just taking off. Augmented Reality is slowly starting to be used be varying companies, and I can see it becoming a bigger part of design in the future - but not for some time.
As you would also expect from Moving Brands the literature is also a beautiful piece of print publication. Well structured and gridded it with a clean and small colour pallet consisting of greys, whites and green. What is interesting for me about this piece of print design is how they have kept the grid structure as part of the design. The faint key lines let you see how they have constructed this piece of work - which is hugely beneficial for students, who are always aiming to better themselves and aspiring to produce work like this.
I have a growing fascination with grid structures and the layout of design which started with the book I blogged about here. Looking at work from hugely aspirational companies like Moving Brands, it is always useful to know how they went about creating the designs. I can take pieces of information and learn from them bettering my own work.
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