I Am Adam

"Design continues to play a more important part in contemporary discourse because it deals with the way we feel. For all of us, design must be an experience regardless of medium; whether it is print, environmental graphics or identity creation, the outcome must stand out and truly connect. Our designers are compelled by the view that design is a cultural imperative and so see it as his or her personal responsibility to create a heightened experience that engages emotionally and intellectually."

Fabio Ongarato Design (via krislane)