'This Is What Matters To Me' is a project started by Kele Dobrinksi based on Karama and bringing some exposure to some lesser known good causes. It showcases designs from "designers, bloggers, creators, foodies, shitty skaters, urbanites, and maybe above all, consumers," who love uniqueness and beautiful things. The project produces limited edition T-shirts designed by the likes of Non-Format, No Pattern, Mario Hugo, Keetra Dean-Dixon, and a few more.
"Kharma is our method of creating beautiful products that have a tangible effect on the world around us. "
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