I love this photographs taken by what looks like the child of Ryan McGinley and Chris Cunningham*. Unfortunately they weren't - because that would surely be too much creativity and amazingness to be held within one person. They were taken by Frederic Fontenoy and are part of a series titled 'Metamorphose.' The series uses long exposure to create monstrous jelly-like forms across serene wild backgrounds.
The contrast between the foreground and background in these photos is amazing, the expression of movement and blur sits beautifully upon the wild background landscapes. The naked monstrously blurred forms seem to be exploring and dancing their way into the depth of the scene reverting back to something wild and animalistic, because of this, these photos seem quite raw and primitive. However this is all in a very positive and fun way, shown by the movement of the once people in an electric and exciting way, exploring and embracing nature and what they once were.
*These photos quite easily sit somewhere between McGinley's 'The Kids Are Alright' and Cunningham's Orange Advert.
Although Fontenoy's photos were taken a good while ago now between 1988 and 1990, recent advertising campaigns have adopted this wild, natural and pioneering approach. Levi's released their 'Go Forth' Campaign last year using a poem by Walt Whitman, which was done so, so well. And a bit later Diesel released their 'Be Stupid' campaign which although done well misses the mark, it feels too contrived - and honestly I don't really like the tone of voice.
Here's a nice Creative Review article about each campaign:
Levi's
Diesel
And for more Metamophose images click here.
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